“Snickers” NFTs are going live
To safeguard their “Snickers” chocolate bar in Web3, the candy company Mars, Inc. submitted a patent to the USPTO. The June 13 trademark requests from Mars reveal that the company is working on “Snickers” NFTs and metaverse applications.
In “NFTs” and “Virtual drinks and nibbles,” Mars expressly mentions that it intends to employ its “SNICKERS” style logo. Due to references to “online retail store services” and “metaverse platforms” in its trademark requests, Mars may be able to sell these NFTs on online markets. It seems that Mars is not only thinking of producing digital versions of its “Sneakers” chocolates. These records demonstrate that Mars is developing “entertainment services” for its well-known milk chocolate product. The Virginia-based business also mentioned how “visual art” and “video recording” are used in NFTs.
Mars used the phrase “virtual reality content” in a portion of its patents pertaining to metaverse applications. The business may also be developing a playable “avatar” for its “Snickers” brand.
Into the WEB3
Although Mars’s patents only cover “Snickers,” they frequently reference NFT licenses for other types of snacks like “chewing gum” and “frozen sweets.” This implies that Mars may be thinking about bringing more brands, like Doublemint or Big Red, into the metaverse. Regarding the recently published “Snickers” NFT patents, Mars, Inc. has not yet made an official statement.
Even while the snack industry may not be as aggressive in Web3 as some other sectors, more businesses are starting to experiment with NFTs and the metaverse.
For instance, on Valentine’s Day, Mondelez’s Cadbury ran a comprehensive marketing campaign in India. Cadbury employed AR and VR technology in conjunction with the YUG metaverse to transport couples to the moon for a virtual dating experience.
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