FIFA, soccer’s international governing body, has said it will introduce an NFT platform for digital collectibles with soccer themes in the months leading up to the 2022 World Cup.
The website will go by the name “FIFA+ Collect,” and it appears to follow Top Photos’ methodology with a small modification. To capture in-game moments and mint them as NFTs, Top Shot has really leveraged IP from the NBA, NFL, and UFC. The platform is anticipated to launch in late September and focused on being “cheap, inclusive, and accessible to all football fans,” as said in the report. According to the press release, FIFA will also supposedly employ significant in-game events, and couple them with “art and images.”
The Algorand blockchain, created by MIT scientist Silvio Micali as a proof-of-stake Ethereum and Solana substitute, will power FIFA+ Collect. FIFA officially selected Algorand as its blockchain partner in May.
To prepare for the World Cup later this year, Algorand signed a partnership in May that made FIFA one of its most significant partners to date. The deal also incorporates the Women’s World Cup, which will take place the following year and provide a long runway of momentum for the FIFA+ Collec platform. Since 2022 has been somewhat quiet for new collaborations—at least in sports—the Blockchain has evidently adopted a more focused and defined approach to collaboration contracts as opposed to building a larger network and hope for endurance.
Is this a huge step for the NFT world, or not? Shall we see more integrations this year? Only the time will show us.